- ARCHIVE / October, 2007
- Banana Marketing
I’ve heard the term “guerrilla marketing” before, but this takes it to an extreme! I grabbed a banana from the house this morning. When I got to work and went to eat it, the sticker caught my eye. (Sorry for the bad camera phone photo). The sticker design depicts the orangutan, King Louie, from [...]
- Podcast Roundup
One of the reasons I tell people that I love my just-shy-of-an-hour commute - besides the windy, mountain roads and beautiful scenery - is that I get to listen to and absorb a lot of great information from podcasts. I subscribe to and download many podcasts onto my iPod, which through the magic of an [...]
- I Don’t Have A Brand
One of the biggest misconceptions among many churches and small businesses is that only large corporations have (or need) a brand. Unfortunately for those churches and small businesses this thinking is flawed and shows a real lack of understanding about what branding actually is.
If your doors are open for any period of time, you’ve already [...] - 2007 Pumpkin
It’s that time again…
- Proofreading = Good
If discovering typos out in the real world were an Olympic sport, I would have multiple gold medals. Sometimes, typos don’t get picked up by spellcheck because it’s actually a real word, just the wrong word. In cases like the one below, the typo is not even a real word. Even my blogging software picks [...]
- Ah, to dream…
I read Seth Godin’s blog a lot - or rather, I read his RSS feed a lot. He’s never short of great marketing ideas and thoughts of how this system we live in can be improved. Today, Seth blogged about the right way to list items on ebay, and used his latest auction listing as [...]
- Invisible No More
My buddy Greg Kendall-Ball lives in west Texas, but don’t hold that against him. He spent most of his formative years (4th-12th grade) growing up in, and traveling throughout South Africa, which has provided him a unique world view, and a tremendously compassionate heart for the underprivileged of this world. I met Greg through [...]