Tonight was the first time Erin noticed the stars in the night sky. We get amazing clear night skys, showing off zillions of stars. I took Erin out of the car and asked her if she sees the stars. She looked puzzled for a moment, since the only stars she knew were the glow-in-the-dark variety in her bedroom. She looked up and her jaw literally dropped open. She just gawked, in utter amazement. As we walked inside, she said her third complete sentence to date.

“See ya stars!”

As if there wasn’t already overwhelming proof of my paternity.


I picked up a few books recently that I’ve been wanting to read. The books all revolve around one of my favorite subjects: Branding.

Al Ries & Jack Trout

Married to the Brand
William J. McEwen

All Marketers Are Liars
Seth Godin