Michael Bierut has written a fantastic post titled “The Smartest Logo in the Room” over at DesignObserver.com dissecting the significance of Paul Rand’s final logo design… the now infamous Enron “E.”

As brilliant as many of Rand’s most famous identities, the “crooked-” or “falling-E” begs for the age-old debate of art imitating life, or life imitating art… Bierut’s post is well worth the read, even if you know very little about Paul Rand’s work or the business of logo/identity design… and if that’s the case, shame on you for not knowing who Paul Rand is!

The Smartest Logo in the Room, by Michael Bierut.