The Art of the Business Card
filed in Design: Graphic Design, Design: Typography on Jul.13, 2007
My anonymous friend from high school, DigiGirl, sent me a link to the Art of the Business Card.
Within this album are 549 photos of some very well designed business cards, collected by the dailypoetics group on Flickr.
Most of the cards are very well designed, with good concepts. What struck me more, was the high level of typography. I found myself pouring over the type treatments and the choices each designer made with the type. Typography is so important to design, and so many designers out there just don’t respect it at as a separate, unique, and necessary discipline.
Can you be a good graphic designer and not be good with type? I would tentatively say “yes.” But, you won’t be a GREAT designer without putting more effort and focus on typography.
Sorry my typovangelism hijacked my own post on the business cards. Check out the cards, they’re really fantastic!
July 18th, 2007 on 2:22 pm
The type on some of those cards is indeed exquisite. What struck me as well was some of the print budgets. I would love to have a client that let me spend that kind of money of printing! Definitely raises the bar for me typographically. Do you suppose those fonts are readily available or a custom typeface. I’d like to get my hands on some of those.
July 18th, 2007 on 2:26 pm
I’m sure most of the fonts are available for purchase, it is just a matter of figuring out what they are… and for that I recommend identifont.com
As for budgets, we have clients with that kind of printing budget, but they rarely spend it on their own corporate printing (bizcards, etc.) rather on they spend it on their marketing programs.
August 21st, 2007 on 12:32 pm
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February 7th, 2008 on 8:07 am
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