Typolitical Design
filed in Design: Typography on Feb.06, 2008
My wife and I found a quote in this NY Times article quite interesting. The article was dissecting the presidential candidate’s campaign website designs, and a Creative Director they quoted said “Hillary’s text is all caps, like shouting.” That struck us funny because when I think of Hillary Clinton’s tone and speech patterns, it does seem like she talks in ALL CAPS.
So that got me thinking… how would you describe, typographically speaking, the other presidential candidates?
Barack Obama might be a Garamond – a sharp, yet friendly serif.
Hillary Clinton would be Futura Black all caps – bold, but dated.
I think Ron Paul would also be all caps, but a generic serif, like Times Roman.
Mike Huckabee might be a gentle, flowing script font like Shelley Script.
What do you think? Am I off base with any? Got any others?
February 6th, 2008 on 2:06 pm
Love it! So what’s my type? =) And if you say Comic Sans you’re in big trouble.
February 6th, 2008 on 3:23 pm
You’re kidding right? I would do it this way.
Hillary = Helvitica (because it’s the font of choice for corporate America)
Obama = Garamond (fine) but I would include Brandy BF to highlight his speaking ability.
Ron Paul = Old Thunder see why here
Huckabee = Bethlehem Star A combo of faith and comic sans